May 17, 2006

(RED) alert

Filed under: Media — 4fooey @ 12:56 pm

I greatly admire Bono and his stance on many issues. And of course he gets criticised but he is aware of his ‘no-win’ situation and carries on inspite of this. His latest project is the RED brand which seeks to raise money and awareness of the problem of HIV/Aids. On May 16 he edited the UK Independent newspaper and highlighted many of the issues on HIV/Aids. Read his comments hear: I am a witness. What can I do? 

He’s right, that the only way to get these issues resolved (along with many others such as health, poverty, debt etc) is to mobilise a ground-swell of opinion, to make the politicians take note and to take action. So his idea of RED is a good one since it does bring the issue to light by interacting with people’s daily lives, in modern culture: ie when they are shopping, choosing a phone, using their credit card, etc. I hope people take up the RED thing, and not be too cynical.


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